The coffee-making, sing-along videos and Facebook Live Streams that got millions of people through the Covid-19 quarantine put Alexandra Kay on the map. Generating millions of plays weekly on her videos and chart-topping original music she commands the attention of country music fans. With a voice reminiscent of Dolly Parton, Alison Krauss and Lee Ann Womack, she brings country music back to its roots.
Haley Mae Campbell is well on her way to becoming one of Music Row’s shining new stars. She’s received local and regional radio airplay, and has over 20 million collective streams on Spotify. Her summer 2021 single “Never Been in Love” has earned its place as a milestone in her career so far; after uploading a clip of the song to TikTok and Instagram Reels that has amassed over 55M views, the track followed through by debuting at #1 on the All Genre and Country iTunes Charts. “Seeing the response that the song received from fans, it was just the most wonderful and rewarding feeling,” she says. “I knew this was so much more than just my own story, and the fans really proved that.”
After the single’s incredible debut, traction continued to build as the song was featured on editorial playlists like Spotify’s “New Boots,” “Women of Country,” and more. Haley Mae was selected as CMT’s “Next Up Now” featured artist in the month of August, and the official video for “Never Been in Love” was premiered and put in rotation, in addition to being voted into the Hot 20 Countdown’s coveted Heatseeker Video of the Week spotlight. Additional singles have continued to grow her fanbase with favorites like “Champagne Problem,” “Ms. Fire,” and her latest viral track “Thank You Card,” all of which will be included on her upcoming EP “20Something” set for release March 17th, 2023.
New York-born and South Carolina-raised, Campbell’s music is a hybrid of city-slicker sass and small-town sensibilities, mixing rock-style vocals with undeniably country storytelling. Since she started releasing music in 2015, Campbell has opened for country stars including Billy Currington, Luke Combs, Brothers Osborne, Dan + Shay, David Nail, Lauren Alaina, Carly Pearce, Thompson Square and more. Along with her own tour dates, 2023 will see her appearing at London’s esteemed C2C Festival as well as Darius Rucker’s Riverfront Revival in her hometown of Charleston, SC.
Looking back on her previous record, the “Growing Up” EP showcases six of Campbell’s most formative releases. Track-listed in chronological order, the project begins with her summer hit “Anything but Yellow,” which debuted on Spotify’s ‘New Music Nashville’ playlist and quickly gained traction. After jumping up the ranks to ‘Breakout Country’ shortly after, “Anything but Yellow” was added to Spotify’s most prestigious country playlist, ‘Hot Country,’ where it reached the ears of millions. The EP highlights the growth and progress Campbell has made in finding her sound. Ending with the title track, a return to more traditional-sounding country music co-written with folk/pop songstress Liz Longley, the entire record is rooted in classic storytelling and honesty that any listener can relate to.
At once playful and determined, Campbell is ready to knock down doors as she continues her ascent to stardom; however, she insists she’ll never lose sight of why she chose to make music in the first place. Says Campbell:
“My music is a reflection of my life experience and it comes from the heart. With every song, the goal is to take the listener on a journey, paint them a picture and involve them in the story. I think that is truly what makes music special – when it can transport you to a different state of mind.”